Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2025, the company's net sales totaled EUR 190 million and comparable operating profit margin was 17.1 percent. Globally, there are over 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 490 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

We are looking for a commercially minded and experienced

BRAND MARKETING MANAGER, NORTH AMERICA

to join our North America team based at Marimekko’s office in Soho, New York.

In this role, you will bring Marimekko’s global marketing direction to life across the North American market. You will lead the localization and high-quality execution of our global omnichannel marketing plan, ensuring that all activities support both the Marimekko brand and our commercial ambitions in the region.

You will create meaningful and consistent brand experiences across channels, strengthen our connection with local customers and communities, and help drive reach, engagement, loyalty, traffic and sales.

Working closely with the North America Sales team, global teams and external partners, you will support the successful execution of marketing activities across the region.

This is a full-time position, starting as soon as possible and reporting to the Head of Market Area, North America.

Main responsibilities:

• Localizing and executing the global omnichannel 360 marketing plan in line with North American market objectives
• Defining local campaign objectives, strategies and target audiences in close collaboration with the different sales channels
• Creating and managing the local marketing calendar
• Planning and executing local marketing activations, collaborations and events
• Managing local influencer activities, both paid and earned, together with the global influencer relations team
• Managing the local PR agency in collaboration with the Global PR Manager
• Executing the Marimekko community program and managing local customer loyalty and retention activities
• Managing wholesale marketing activities
• Ensuring that all marketing activities speak to our target customers, remain true to the Marimekko brand and create a seamless brand experience across channels
• Providing proactive market insights and feedback to the global marketing team
• Managing the local marketing budget

 In order to succeed in the role, you have:

• Relevant educational background (Bachelor’s or Master’s degree) in Marketing, Brand Management or Communication
• At least 3 years of experience in marketing, preferably within an omnichannel lifestyle, fashion, design or consumer brand environment
• A strong understanding of how to develop and strengthen a global brand in a local market
• Experience in planning and executing marketing campaigns, activations, collaborations and events
• A good understanding of digital marketing, social media, influencer marketing, PR and CRM
• Strong commercial thinking together with the ability to connect marketing activities to customer engagement, traffic and sales
• Excellent project management, analytical and organizational skills
• Strong written and verbal communication and collaboration skills
• The ability to work effectively with several internal teams, external agencies and other partners
• A creative and innovative mindset combined with strong execution skills
• A proactive, hands-on and positive can-do attitude

You are someone who understands both the creative and commercial sides of marketing. You enjoy working in an international environment, are comfortable managing several priorities and know how to turn global direction into locally relevant and impactful marketing activities.

Expected salary range $90.000-$100,000 based on experience

At Marimekko we encourage people to be themselves and value diversity. We believe in fairness and doing things together, using common sense and finding joy in our work. If you connect with these values and have the right background, we might be able to offer you a unique opportunity to work in an exciting, international environment with one of the most iconic lifestyle brands. 

If all this sparks your interest and you feel like you are the one, we are looking for, please send your application including your CV and cover letter via our career site at http://company.marimekko.com/careers. We will start the interviews already during the application period so please, let us hear from you as soon as possible but no later than on 21.10.2026.

Marimekko's culture and working environment are founded on equality, inclusion and cherishing diversity. Marimekko welcomes and encourages everyone regardless of their national origin, ethnicity, sexual orientation, gender identity, disability, religion or other personal characteristic to apply. Recruitment is always based on business need, and the candidates are evaluated on relevant knowledge, skills and experience as well as motivation. Marimekko is ranked as the 7th Most Attractive Employer in Finland amongst business professionals according to Universum’s ranking.  Marimekko is also the 5th most attractive employer in Finland amongst business students. Read more about the Universum’s ranking on their website.